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The Coachable Agent: Live Role-Play Training

July 23, 2026 1:00 PM - 2:30 PM (PDT)

Description

Join us for a live role-play session designed to sharpen your communication skills, strengthen objection handling, and develop real-time creative solution thinking to better serve your clients. This interactive session will be broken into 3 segments: 

1. Expired Listing Script – Learn how to approach expired listings with confidence, clarity, and strategy. 

2. Just Sold Script – Practice conversations that help generate opportunities and build relationships through recent sales activity. 

3. General Objection Handling – We’ll work through real-life objections agents experience in the field, including: 

  • “I have a friend in the business.” 
  • “We’re not selling.” 
  • “Interest rates are too high.” 
  • And more based on your actual experiences.

We’ll also focus on: 

•Intonation and delivery 

•Confidence-building techniques 

•Effective call-to-action strategies 

•Staying present and adaptable during conversations 

This session is for serious agents looking to sharpen their skills—whether you’re brand new to the business or highly experienced. The first rule is being coachable. The scripts we’ll be using are from the Mike Ferry Organization.

Location

Southland Regional Association

In the Auditorium!
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Contact Information

Name: Cristina Kula
Email: Cristinak@srar.com
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